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I Wrote This

“The market” is neither natural nor rational.

The switch in the KIN coffee mug warmer I bought a few years ago seems to be dying, as the thing now goes on and off somewhat randomly, and has a tendency to switch heat setting when I move my mug on and off of it.

So, I’m in the market for a new mug warmer.

I don’t feel like my needs are particularly complex. I need a small thing that sits on my desk, plugs in, and keeps my mug (and the coffee in it) warm through the morning. I don’t even really need multiple temperature settings—just “warm” is fine. It also needs to work with whatever mug I’m using.

Apparently, these needs are too great for the market, because everything on offer is some crazy contraption that has an app, bluetooth, 47 different settings and controls, and requires you to use a special mug. This is all stupid and unnecessary, a bunch of manufacturers continually adding features and complexity to foster demand for new purchases instead of making stuff that does a simple task and lasts a long time.