I think we need a word for that moment when you realize that the individual creator you like has turned their thing into a hustle.
It’s when the podcast you’ve been enjoying that was about a specific topic is spending more and more of their time talking about their live events and the three other shows that they’re starting up. Or when the nonfiction author who had a good book starts a podcast and a Substack and then a subscription series. Or when the cooking YouTuber starts pushing their cookbook and their nutrition plan.

